The Photo Is An Axe Shower Gel Advertisement Essay

The photo is an Axe shower gel advertisement. There is a man and a woman on opposite sides of the picture shown from the waist up. The guy is on the left, he is paler complected, dark messy hair and a thin build with some muscle tone. He is standing with his right arm in the air holding the Axe body wash over his head pouring it onto himself with his eyes closed and an elated facial expression. The guy has soapy bubbles covering his chest with shower water running behind him and a tile background. He has a spotlight on him illuminating him and part of the background. On the right side of the picture, there is a girl who is very attractive looking; she has long dark hair, a suntanned complexion and has a thin athletic build. She is standing with one arm in the air holding whipped cream above her head and pouring it onto herself. It completely covers her chest. Her mouth is partially open and has a seductive expression. The background is dark and appears she is in a room. The girl has a spotlight on her highlighting her well-defined bone structure and toned arms. She is also wearing make-up and her hair is neatly pushed back in a headband. The advertisement as a whole is in landscape style. Toward the bottom of the picture in front of the guy it says â€Å"THE CLEANER YOU ARE† and in front of the girl it says â€Å"THE DIRTIER YOU GET†, both are in white lettering and all capitals. In between the white lettering is the Axe shower gel bottle shown, a black bottle with bright orangeShow MoreRelatedBeauty ( Re ) Discovers The Male Body, By Susan Bordo1872 Words   |  8 Pagesrecognize an underlying fundamental change in society’s attitude towards advertisements and specifically sees that unfold in the growing shift towards male sexually oriented advertisements with a focus on feministic qualities. Furthermore, since Bordo wrote this essay in the 1990s, the advancements in technology have caused growing ideological differences between generati ons as their responses to things like social media and advertisements elicit contrasting reactions. The Millennials, also known as GenerationRead MoreBusiness: Axe Commercial Research Essays1132 Words   |  5 PagesIntroduction with Background Information Company Axe is one of the 400 brands which is belonged to Unilever Company. The portfolio of this multinational company focuses on health and wellbeing mainly, including food, beverages, cleaning agents and personal care products. Many world-leading brands including Axe, Lipton, Knorr, Dove, Hellmann’s and Omo are some of these brands (unilever.com). Market Axe Brand, which was named Lynx in Europe, was first launched in France in 1983 as aRead MoreMarketing Concept Adopted By Unilever3391 Words   |  14 Pagesadding vitality to life with brands that help people feel good, look good and get more out of life. In the UK, Ireland, China and Australia - Axe is known under the alternative name Lynx. Lynx (Axe) has indeed become the world’s definitive grooming brand. Lynx is the UK s best selling men’s deodorant. Other products are antiperspirants spray /stick, shower gels, aftershave, shampoo and hair styling. They have a responsibility to consumers and to the communities in which they have a presence as consumersRead MoreMarketing Concept Adopted By Unilever3391 Words   |  14 Pagesadding vitality to life with brands that help people feel good, look good and get more out of life. In the UK, Ireland, China and Australia - Axe is known under the alternative name Lynx. Lynx (Axe) has indeed become the world’s de finitive grooming brand. Lynx is the UK s best selling men’s deodorant. Other products are antiperspirants spray /stick, shower gels, aftershave, shampoo and hair styling. They have a responsibility to consumers and to the communities in which they have a presence as consumers